On August eighth, 2022, Automobili Lamborghini, in collaboration with NFT PRO and INVNT.ATOM, is able to launch the first of its new curated NFT assortment ‘The Epic Freeway Journey’.
Following two worthwhile NFT drops thus far, the super sports activities actions automotive giant Lamborghini is ready to unleash an explosive NFT assortment, taking place over an 8-month interval.
Stuffed with utility, each NFT is a 30-40 second animation with audio, and collectors will probably be invited to hitch ‘The Epic Freeway Journey’ to its completion in March 2023.
“Since 1963, the 12 months of its foundation, Automobili Lamborghini has on a regular basis led from the doorway, demonstrating this with its super sports activities actions automobiles that proceed to be the protagonists in objectives of children and adults all around the globe,” talked about Christian Mastro, Promoting and advertising Director of Automobili Lamborghini. “Entering into the digital world of latest gathering with NFTs is the pure translation and evolution of that dream. NFTs are the model new, unconventional and distinctive proposition, paving the easiest way for a model new kind of expression for the youthful generations.”
On this latest Lamborghini NFT journey, 4 NFT drops will occur over 4 consecutive days, starting on Monday, August 8th on www.nft.lmborghini.com.
The first three days will see the open model ‘Base NFT’ drops, adopted by the ‘Unusual NFT’ drop on day 4, of which there are solely 63 in existence.
Each of the three open model NFTs will probably be priced at $196.30, whereas the unusual NFT will probably be priced at $1,963 – a nod to Lamborghini’s founding 12 months of 1963.
Take phrase, the sale for each drop lasts for 24 hours and this pattern will repeat every month for 8 months, giving collectors the possibility to build up puzzle gadgets alongside the easiest way.
On the conclusion of the advertising marketing campaign, individuals who’ve acquired the entire month-to-month NFTs, each the three frequent NFTs or three frequent plus the restricted model, will receive a specific NFT.
“Lamborghini loyalists and cryptocurrency followers will probably be amazed by this subsequent assortment of drops that culminate in a very specific reveal subsequent March,” talked about Christian Ferri, CEO of NFT PRO™, Lamborghini’s launch confederate {and professional} in engagement with customers of Web3. “We’re thrilled to proceed our partnership with Lamborghini by offering this actually distinctive NFT assortment.”
As for the utility of the NFTs, all collectors may have priority entry to future drops from Lamborghini, NFT PRO and INVNT.ATOM, along with entry to the invite solely Discord channel of all three companions.
Moreover, people who collect the overall set of open and unusual NFTs will unlock additional, utilities, which embrace a specific NFT reward.
The inventive, approach, design, content material materials, and promoting communications for this latest curated assortment from Lamborghini was led by INVNT.ATOM the worldwide digital innovation division of INVNT GROUP.
Scott Cullather, President, and CEO of INVNT GROUP talked about, “Our earlier collaboration with Lamborghini – auctioning off a 1:1 NFT related to the ultimate bodily Aventador Coupé super sportscar – was a testament to how impactful storytelling on the digital frontier cultivates group and consumer engagement. We’re honored to develop our relationship with Lamborghini and to be partnering with NFT PRO to rejoice innovation and Lamborghini’s 1963 heritage.”
Additional utilities will probably be revealed inside the coming weeks, so preserve tuned!
Keep in mind, the first drop takes place on Monday, August eighth at www.nft.lmborghini.com.
For further information on the drop, and the entire distinctive video content material materials, you probably can go to the website online.
